There was a lot of discussion about the use of technology in the tasting room before we put in a touchscreen console a month or two ago. The idea is for folks who have just enjoyed a tasting to rate their experiences by logging onto the Spit or Swallow website. Our team debates covered whether or not technology would supercede the personalised element of wine marketing. And would consumers respond to the use of technology in the wine farm retaining contact with them.

Well, it’s still early days but there are a few interesting patterns emerging. Zelda Petrus of cellar door sales reports that foreign visitors and younger folks are keen on the idea, often happily putting down their feedback. “But we still find that there are people who like to write in our Guest Book – or who would far rather send us a personal email from their home computers. And it’s invariably complimentary – to thank us for the good service, comment on the wine or simply rave about the venue and views.”

circulation

Short Link: http://wyn.cc/vdhls

Published under Pressbox, Reviews, Wine

 

Like winetimes on facebook