Soweto wine fest set for record crowd
The upcoming Soweto Wine Festival looks set to be the biggest of its kind yet, with organisers bracing for a record number of visitors.
The three-day annual event, known for attracting thousands of wine connoisseurs from the township and across Gauteng, offers lucrative opportunities for South African wineries to grow their market base.
At least 9 000 people are expected to turn up this year to sample some of the country’s finest wines at the University of Johannesburg’s Soweto campus between 1 and 3 September.
It’s estimated that attendance this year will grow from the 7 548 visitors recorded in 2010, which surpassed the expected 6 500. This is good news for exhibiting wineries. A massive turnout will boost sales and help them achieve market dominance in Soweto, a township whose economy has developed rapidly over the past few years.
Money-making establishments such as malls and a hotel have sprung up there as more and more residents enjoy an expendable income.
read full article on mediaclubsouthafrica.com
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