Sean “Diddy” Combs takes a shot at the Tequila Business
Sean “Diddy” Combs is headed to Mexico.
The hip-hop mogul exclusively tells me that he’s going to take a shot at the tequila business…
“There isn’t one particular tequila that I love and I’ve been spending a lot of time in Mexico,” Combs told me today while promoting his recently released second Rat Pack-inspired commercial for Cîroc vodka.
“So in the next year, you will probably see me going toe to toe with John Paul [Jones DeJoria], who owns Patrón,” he added. “I’ll be challenging him to who makes the best, smoothest and most authentic tequila in the world.”
Combs is keeping a lid on details, but says he’ll partner with a “true tequila artiste.”
read full article on eonline.com
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