Brown-Forman has launched its first global marketing campaign for Tequila Herradura, called Extraordinary Awaits

In this new campaign, the 150-year-old tequila brand highlights the extraordinary possibilities that await when you try this world class and award-winning spirit.

Tequila Herradura launches its first-ever global campaign, ?Extraordinary Awaits,? with a rebranded image and new :30 film by Energy BBDO.

Blanco tequila is so diverse, Stephen Beaumont makes the case for using it in virtually any cocktail

Tequila sales skyrocketed some 54% (according to Nielsen data) amidst pandemic shutdowns, making it the go-to choice for Couch-and-Boxers happy hour/Zoom

Celebrities such as The Rock and George Clooney have helped the stratospheric rise in popularity of Tequila and other agave spirits. But canny consumers will discern whether the stars have a real pass

Brown-Forman has qualified its disappointing showing in Tequila in this week's results, flagging a tough domestic market for Herradura in recent months.