Coca-cola And Pepsi Won’t Be Advertising Their Namesake Sodas During The Super Bowl

Coca-Cola and PepsiCo will not be advertising their namesake sodas with Super Bowl commercials this year.

 

Heineken Tells New Zealand Consumers “don’t Drink” Heineken Beer In Drink-drive Campaign

Heineken has launched a responsible-drinking poster ad in New Zealand that encourages consumers not to drink its namesake lager brand.

 

Bacardi Lines Up Rum And Music Console In Uk At-home Push

Bacardi has released a record player and integrated bar for its namesake rum brand in the UK as it looks to tap into the at-home drinking trend.

 

Bacardi Redesigns Rtd Rum Cocktail Range

Bacardi has overhauled a UK range of RTD cocktails under its namesake rum brand.

 

Seattle Kraken Complete Sponsorship Deal With Kraken Rum

The National Hockey League?s newest team the Seattle Kraken has signed up spirit brand Kraken Rum, part of New Jersey-based Proximo Spirits, as a sponsor. The two namesake organisations begin their?

 

Bacardi Snapchat Lens Keeps Uk Pub-goers Safely Distanced

Bacardi has launched a Snapchat lens for its namesake rum that keeps consumers returning to reopened UK pubs a safe distance apart.

 
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Roommates Shoot New Bacardi Rum Ad While In Lockdown

Bacardi has launched a new digital ad for its namesake rum brand, shot entirely by a cast in lockdown.

 

Mast-jagermeister Signs New Nhl Sponsorship Deal

Mast-Jagermeister has extended the sponsorship arrangement between its namesake liqueur brand and the US National Hockey League.

 

A Legacy Of Luxury: How Cognac Heir Kilian Hennessy Built His Perfume Empire

Kilian Hennessy, the master of scent behind his namesake brand and the heir to the Hennessy dynasty, tells us how his sensory journey with fragrances began

 

Singapore Researchers Have Developed The World`s First Booze Made From Tofu

If you’re looking to get a new kick from your weekend tipple, how about something boozy made from tofu?