Vivir has signed a distribution deal for its namesake Tequila range with Mangrove UK.
Coca-Cola and PepsiCo will not be advertising their namesake sodas with Super Bowl commercials this year.

Heineken has launched a responsible-drinking poster ad in New Zealand that encourages consumers not to drink its namesake lager brand.
Bacardi has released a record player and integrated bar for its namesake rum brand in the UK as it looks to tap into the at-home drinking trend.

Bacardi has overhauled a UK range of RTD cocktails under its namesake rum brand.
Bacardi has launched a Snapchat lens for its namesake rum that keeps consumers returning to reopened UK pubs a safe distance apart.
Bacardi has launched a new digital ad for its namesake rum brand, shot entirely by a cast in lockdown.

Mast-Jagermeister has extended the sponsorship arrangement between its namesake liqueur brand and the US National Hockey League.
Kilian Hennessy, the master of scent behind his namesake brand and the heir to the Hennessy dynasty, tells us how his sensory journey with fragrances began