Special Group Australia creative directors Vincent Osmond and Jade Manning tell AdNews how the beer?s "smooth, never bitter and balanced" mantra shaped the latest ad.

As the need for physical distancing continues across Australia and around the world, international premium beer brand, Heineken, has developed a new concept designed to give drinkers complete peace of mind when ordering a beer while providing a novel drinking experience in the process.

The appointment follows a string of recent partnerships including Kraft Heinz?s Golden Circle.

It comes in the form of a new song, We Miss the Pub.

This week The Hallway, McCann Melbourne, Impact, We Discover and Murmur picked up new accounts.

?We were impressed with McCann?s fresh approach to help us address the next stage of growth for Innocent Bystander."

The trio are helping the alcohol brand create new content and keep it connected with its audience.

Produced by CUB?s in-house agency Cubhouse.

BMF, Clemenger BBDO, DDB, Deloitte, Eardrum, EMOTIVE, JAMES, McCann; Meerkats; The Monkeys; The Royals, VMLY&R.

The partnership will see the three culinary heavyweights create a limited edition dining box.