Bacardi Brings Bbdo India On Board To Handle Dewar’s

The account will be handled by BBDO India in Delhi, which will lead the strategy and creative mandate for the brand


Budweiser Experiences Launches Budweiser Streetwear Co. In Association With Myntra

This range includes edgy silhouettes of t-shirts, sweatshirts, tops, track pants, and masks, with designs that represent the brand?s lineage through distinct patterns and colours. The collection under


Coca-cola India Introduces Fanta Juicy+, Chooses Sara Ali Khan As New Brand Ambassador

With this variant, it is broadening its portfolio by introducing sparkling beverages blended with fruit juice. As part of its ?Fruit Circular Economy? initiative, the company is adding fruit juice to


Beck?s Ice Takes A ?smooth? Jab At Kingfisher In New Spot

In a digital campaign, Beck?s Ice, the beer brand, directly questions the smoothness of the Kingfisher brand


Bacardi To Keep Advertising Budget Digital-focused, To Rope In Influencers

Focusing on whisky to drive its growth in India, Alcobev brand Bacardi will soon launch several of its international brands in the country. The company will keep its ad budget digital-focused and tie


Rohitash Srivastava Appointed Planning Head, Ogilvy North

Srivastava was previously the National head of Planning at Orchard Advertising, based in Bangalore


Domino?s Pizza Picks Pepsi In India, Ends 20-year Deal With Coca-cola

The PepsiCo portfolio of carbonated beverages of Pepsi, Mountain Dew, 7Up, and Mirinda along with Lipton Ice Tea will be sold across all Domino?s restaurants in India


Brandstand: Pop-up Brands For Festive Times

As the festive season kicks in, a trick that is missing is Pop-Up brands, experiences designed specially and solely for the period of this year, not available during the rest of the year. Possessing t

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