With many bars still closed due to COVID-19, the brewer is flipping a holiday tradition to focus on doling out Renewable Energy Certificates.
Consumers can become "account holders" in Stella Mutual by resharing social media posts for a chance to win cash, a refrigerator full of beer and more.

"Zero Sugar, Zero Compromise" leverages contextual targeting to deliver a voice-over customized for moments when men feel like they're compromising.
The company is the first alcoholic beverage brand to partner with Snapchat on a lens that uses full body-tracking AR technology.

A Super Bowl spot kicks off a campaign inspired by the idea that a person's heart beats 2.5 billion times in their life, and those moments should go toward creating good memories.
NFL champs Eli Manning and Victor Cruz will demonstrate how to make game-day recipes in a special episode of the beer brand's online cooking series.

The AB InBev brand's first zero-alcohol beer seeks to motivate consumers who are abstaining from alcohol to start the year.
Fans can win a livestreamed performance of songs from the musical "Jagged Little Pill" as the pandemic keeps New York City's theaters closed.

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The brand is among other companies bringing holiday celebrations directly to consumers sheltering in place.
The Diageo liquor brand is among other companies donating to charities supporting workers and others upended by the COVID-19 pandemic.